
Hollister Current Rotation
Current Rotation was a four-season campaign that marked a shift in Hollister’s marketing tactics. We drove double digit growth in sales & customer conversion, while reestablishing Hollister as a leading global gen-z brand.


I led our team in reimagining the customer journey, and customizing our message by channel.


We designed with the algorithm in mind.

We realigned our design system & brand message, across digital channels & stores.

